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Fighting for South Jersey: Becky Holloway & Kevin Ryan for Assembly
Rebecca “Becky” Holloway and Kevin Ryan are running to bring bold, principled leadership to the State Assembly. They have spent their lives advocating for working families—championing better communities, more affordable healthcare, and a fairer economy for all working families in New Jersey. In a time of rising costs and political division, District 6 deserves leaders who will put the needs of everyday people first.
LD-06 is a critical battleground where reaching Democratic voters through strategic communication is key.
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Vote-by-Mail Dominance: Almost 80% of Democrats in LD-06 vote by mail. As of May 11, at least 7,612 Democrats in LD-6 had already voted by mail, the most of any of New Jersey's 40 legislative districts.
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Geographic Focus: High and mid-propensity Democrats are concentrated in Cherry Hill, Maple Shade, and Voorhees.
Priorities: Launch targeted mail (top priority) and digital ads (secondary priority) to reach suburban women, voters under 35, and voters of color.
Between now and Election Day, the most urgent priority is for voters to see in the mail that Assemblyman Lou Greenwald is a 30-year career politician who has sided with corporations over working families in South Jersey. Additionally, Greenwald’s running mate, Assemblywoman Melinda Kane, while serving on the Camden County Board of Commissioners, failed to stand with county workers when it mattered most.
Voters need to know:
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Instead of protecting workers and their health, Greenwald took campaign cash from Big Tobacco, and sided with the casino lobby by blocking a bill to end smoking in casinos. A recent poll showed nearly 8 in 10 South Jersey voters support smoke-free casinos. (1,2,3)
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Greenwald was the sponsor of a law to hand public drinking water systems to powerful corporate interests, without a public vote, at the expense of taxpayers. (4)
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Greenwald took campaign money from interests connected to EMR, a global scrapyard corporation whose subsidiary was fined over $1 million by OSHA for numerous workplace violations at its Camden County facility, including failing to protect workers and the community from years of repeated polluting scrapyard fires. (5,6)
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While Melinda Kane served on the Camden County Board of Commissioners, the County failed to negotiate with hundreds of county social service workers facing crippling healthcare costs and poverty wages. (7)
In a second message, voters need to know that Lou Greenwald has enabled corruption at the expense of working families by sponsoring legislation that paved the way for more money in our politics by doubling campaign contribution limits for political parties.
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Lou Greenwald was the lead sponsor of a law that paved the way for a dark money group, bankrolled by a South Jersey Democrats-backed Super PAC, to pour money into two races and promote Republican phantom candidates. The group’s activities were investigated by the state’s campaign finance watchdog agency after a Superior Court judge froze their bank account. The NJ Attorney General’s office even opened a criminal investigation against the group. (8,9)
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Greenwald’s bill gutted pay-to-play restrictions, opening the floodgates for politically-connected firms seeking government contracts to spend money to influence elections. Greenwald’s bill also weakened election protections by cutting state investigations into election law violations. Time and time again, Greenwald has defended his bill.
Media: LD 6 Photos
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(1) Public Health Advocates Challenge Assemblyman Greenwald’s Unsubstantiated Economic Claims on Casino Smoking - American Nonsmokers' Rights Foundation
(2) Philip Morris US Ties to New Jersey Assembly Leader Uncovered
(3) New Poll: 83% of South Jersey Voters Support Bill to Close Casino Smoking Loophole - Insider NJ
(4) Bill Would Speed Up Sales, Leases of Water, Sewage Facilities to Private Buyers | NJ Spotlight News
(5) OSHA: EMR business failed to prevent repeated fires at Camden site
(6) NJ ELEC
(7) N.J. local union says wages too low, pay disparity too wide, and healthcare costs are too high
(8) Attorney General's office opens criminal probe of Jersey Freedom
(9) South Jersey Dem delegation paved the way for 'Jersey Freedom' to hide donors, sources say - POLITICO
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